Ecommerce | July 20, 2021  

How Much is Shopify? Pricing, Plans, and Review (2022)

Kiril Kirilov

In recent times Shopify has worked its way up to the top of the best online store platforms to sell products on.

It is no secret that Shopify has millions of merchants that trust it to build online shops and develop a profitable business.

With that being said, we are going to look further into the cost of Shopify, go through every Shopify trial, explain which Shopify subscription is best for you, and answer more frequently asked questions about the platform.

We are going to also talk about and discuss:

  • How much is Shopify?
  • What’s Shop Pay?
  • How to cancel Shopify subscription?
  • Shopify fees calculator
  • Shopify profit calculator
  • 30 day Shopify trial
  • Shopify Plus price
  • Shopify hosting

Not only that, having a Shopify membership gives countless opportunities to build something bigger, better, and profitable — we are talking about having a successful Shopify business model that will shoot your brand to the top.

But first, let’s start with the basics and talk about the cost of Shopify.

Shopify Subscription Plans

As you can see on the Shopify Pricing page, here are the three main plans of having a Shopify subscription.

Shopify offers these three plans:

  • Basic Shopify is $29 per month, with 9% + 30¢ per online transaction
  • The Main Shopify plan is $79 per month, with 6% + 30¢ per transaction
  • Shopify Advanced is $299 per month, with 4% + 30¢ per transaction

And we do have to mention two additional plans and their pricing:

  • Shopify Lite plan and pricing [costs $9 per month]
  • Shopify Plus pricing [ this plan starts at $2000]
  • That was in a nutshell for you to get into the topic, now let’s dive deeper and dissect every Shopify subscription plan, every Shopify trial, and give a plan review for every option you can choose from.

    How much is Shopify?

    We mentioned the three “main” Shopify subscription plans and they do range from $29 to $299.

    Now let’s break them down one by one.

    Basic Shopify [$29 monthly]

    In most cases, this Shopify subscription is for the ones of you who are still starting or have a “tiny” business on the platform.

    It might be an increase in fees and prices if you are selling more expensive products, so that 2.9% + 30¢ transaction fee will add up, eventually.

    Main Shopify Subscription [$79 per month]

    When your business starts growing and you are selling more, then you should upgrade from the basic Shopify one or Shopify Lite plan.

    The plan itself features more granular reporting data, gift cards, and abandoned cart recovery.

    The cost of Shopify is a little bit higher but when you grow your Shopify business model, then you should take upon the next challenge of making more profit.

    If you are somewhere in the span of $5000 revenue per month, then this Shopify subscription is the right one for you.

    Advanced Shopify plan [$299 per month]

    Going for the top spot and selling more is nothing short of amazing.

    Of course, when scaling, you will need to get the most of your Shopify subscription and a “basic Shopify trial” might not correctly do the job.

    Switching to Advanced Shopify, you are going to get all the benefits of the previous plans and benefit from lower transaction fees and much more advanced reports.

    If you are making a profit of $10 000 and above, then an advanced Shopify subscription is the right for you.

    It is pricey, you would point out. Yes, indeed, but with scaling and selling more, all these additional taxes will find the balance.

    Here are the top three benefits of choosing this Shopify membership plan.

    • Transaction fees are decreasing with higher plans
    • Abandoned cart recovery – a proficient tool to help you more profits
    • Credit card rates are decreasing for higher plans

    This is what is important to know about every Shopify subscription and depending on what level in business you are at the moment, you can choose the suitable Shopify trial.

    Saving 10% or 20% on the cost of Shopify

    We have to mention a way you can save up to 20% off of your Shopify plans by choosing a yearly Shopify subscription rather than a month-to-month fee.

    Of course, a lot of people would prefer the month-to-month fee option because when you cancel your Shopify membership, then you stop paying automatically.

    But if you are in it for the long run, then choosing a Shopify plan for 1-year or 2-years will save you up to 10% for the first year and 20% if you choose to go for 24 months.

    Often time, starting businesses and the ones who do not have a steady budget to pay forward for a year or two, choose the month-to-month fee. That’s a pretty common situation.

    Whereas, if you are dedicated to achieving outstanding results and be on top of your game, then you should stick to a plan of at least a year, which will give you 10% back in the long run.

    Thinking for the future and calculating that Shopify can save up more than $1000 for the period can shift your views in that case.

    If you just start on the platform, remember that you can try it out and the free 14-day free Shopify trial is available to anyone.

    Shopify Lite plan

    Let’s say that you are not on the same page as some people that choose a Basic Shopify subscription. Do not worry, the platform has a Shopify Lite plan for you.

    Here’s what it offers.

    The lite version doesn’t have a complete online store. It will integrate a pre-existing site or social media page. It will give you access to chatting with your customers, create invoices and accept credit cards.

     This plan is suitable for people who are already selling online and do not need expansion at the moment. It costs $9 monthly.

    If you want to continue selling goods to the audience you have by now, then the Shopify Lite plan is one way to go.

    Shopify Plus

    Shopify Plus is the most advanced Shopify subscription plan and it aims at big brands that are making some serious profits.

    Here the Shopify Plus pricing starts at a $2000 month-to-month fee.  

    This Shopify subscription is aiming at brands making an annual profit of 1 million dollars and to get this, you need to connect to Shopify and speak directly.

    You get Shopify hosting and a Shopify membership that allows you to scale faster with minimized risk of crash or problems with the platform.

    Shopify Pricing And competitor pricing

    Shopify is so advanced and it is no secret that it may appear pricey to some people. It may come expensive but that does include a lot of value for the price.

    Shopify Pricing is optimized to “adjust” to any budget and when you think about it, the biggest matchup to Shopify, BigCommerce has a similar starting price which differs about $0.95 monthly.

    Even for starter merchants, the price should be a factor but receiving more functionality, quality reports, and apps to integrate, should be a main priority in the long run.

    For example, Shopify does take 2% transaction fees for any purchase not made with Shopify Payments whereas BigCommerce does not have such fees.

    And vice versa, Shopify offers abandoned cart recovery on each plan, whereas BigCommerce does not have this feature.

    Again, it all comes to the functionality you are looking for and your personal preference when choosing.

    Shopify store credit card rates

    On the pricing table of Shopify, you can see that there are credit card rates of which you get charged if you choose Shopify Payments to process your purchases.

    *Whether you use a credit card to purchase online or offline, you have to know that an extra fee would be added.

    Here are the Shopify store credit card rates below:

    • Basic Shopify Plan – 9% + 30 cents per transaction
    • “Main” Shopify – 6% + 30 cents per transaction
    • Advanced Shopify – 4% + 30 cents per transaction

    This should be mentioned, if someone buys more widgets from you with a single transaction, then there are only 30 cents charged once.

    When it comes to Shopify Payments, currently it is available to stores in the USA, the UK, Canada, Puerto Rico, New Zealand, Australia, Ireland, Singapore, and Hong Kong.

    Yes, as you can guess, there are over 70 multiple payment processors if you are living outside of these countries.

    We did a Shopify compare at price, so now we are going to answer if you can get rid of these transaction fees.

    Can you avoid Shopify transaction fees?

    Complaints are all over the web from merchants who are concerned about their overall profits. That’s a normal case if you ask us. The following chart will explain things on your Shopify subscription better:

    As you can see above, when you use Shopify Payments, you do have not any transaction fees.

    With external payment gateways, the transaction fees vary from 2%, through 1%, to 0.5%, respectively.

    People do not like to pay more, especially if they think it is not necessary. These extra fees when using external payments often get misunderstood.

    The fees of Shopify do help with resources that are needed to keep tech and a support team that can help with problems at any given time. Also, it helps with a resource for the platform and it makes sure it does not crash.

    Sadly, all monthly fees do not cover that part of Shopify. They are giving you access to your Shopify membership but everything else like operating at optimal levels is a resource that should be taken from somewhere.

    Also, different eCommerce platforms are charging as well, but in different forms.

    We did mention BigCommerce above, so their policy would not charge any fees for sales unless you start making more sales.

    By reaching a certain level of sales for a specific amount of time, they will automatically upgrade you to a higher subscription plan.

    Wix is another platform that doesn’t have transactional fees. But to be able to sell on it, you should subscribe to the eCommerce or VIP plan and they are more expensive. You can figure it out for yourself.

    Going back to Shopify, there is a way to remove these fees and it would happen if you use Shopify Payments.

    There’s a little catch of course, as you should pay credit card fees when you subscribe to this Shopify membership.

    Shopify Payments will not cost anything more, because the Shopify store credit card rates are lower than multiple payment processors like PayPal, for example.

    *All fees are fixed and no international fees are present.

    Shopify Payments is an ideal choice for many due to these reasons:

    • Shopify Payments does not require you to upgrade at all.
    • Shopify gives unlimited bandwidth.
    • More than 85% of merchants are using Shopify Payments if it is available in their country.
    • Shopify Payments is optimized in a perfect way for Shopify and will not need any external payment processors.

    Doing a Shopify test credit card payment would feel seamless with Shopify Payments.

    Using all the gear the platform provides for your Shopify business model would add long-term value, would optimize your workflow, and will bring astounding results.

    Additional costs on Shopify

    Third-party apps like shipment tracking software can have additional costs if you want to optimize your Shopify store and provide seamless delivery to your customers.

    Prices do vary, as there are at least three plans for subscription in most apps, so choosing the proper one for your business growth is crucial.

    Shopify Email hosting

    Shopify email hosting would be available to set up if you own a Shopify domain. You can use free and unlimited email forwarding from a third-party email hosting service.

    Extra costs would be present when you pay for that hosting service. Fees range between $1 to $5 per month.

    Shopify domain name

    Through Shopify, you can register your domain name as the costs start at $14 for one year.

    Visit here to see if your desired domain name is available so you can grab it as soon as possible.

    Overview of how much is Shopify

    We hope that with this article we helped you understand better the cost of Shopify, what it takes to have Shopify membership and learn additional information about the Shopify Lite plan, Shopify Plus price, and how to benefit from your Shopify subscription.

    Shopify is truly one of the big contenders when it comes to choosing the best eCommerce platforms to sell and you need to pay a little extra for their top-quality service.

    Not to forget to mention, across many platforms Shopify does provide outstanding customer experience, an app store with more than 1400 apps, such as tracking apps, review apps, etc.

    For anyone serious and determined that Shopify is the platform to scale, then welcome to the club. You can grow rapidly, as the platform offers plans for every level of the journey.

    Paying a little extra can be the key to starting a successful business and building brand equity that will resonate with your audience.

    Imagine if you are making profits ranging from $1000 to a couple of hundred grand and you only pay a basic subscription of $29 + some transactional feels and a couple of apps.

    Well, you can put two and two together, we believe.

    Rely on the platform when you try to scale up your Shopify business model. It is worth it.

    Frequently asked questions (FAQ)

    We cleared how much is Shopify and now we are going to answer some pivotal questions that some beginner merchants would ask.

    What’s Shop Pay?

    Shop Pay is an accelerated checkout which is enabling clients to save their email address, shipping and billing information, and credit card for the next time they purchase again.

    The whole idea is to make the checkout process easier and faster.

    Also, Shop Pay can organize all past payments, so you can go back and revisit what you have purchased in the past.

    It is powered by Shopify so the integration is a piece of cake. 

    *To enable Shop Pay, the store you are managing must use Shopify Payments.

    More details, helpful links, and how to set it up, you can find here.

    How to cancel Shopify subscription?

    Many people are asking the same question over and over again: “How to cancel my Shopify subscription?”

    Well, first of all, you need to think of why you got to that decision. If you think your Shopify membership is not appropriate for you or you have other hobbies in mind, then canceling should not be a problem.

    Read our article on how to cancel Shopify subscription and follow the steps. It’s not a complex operation.

    Is there a 30 day Shopify trial available?

    Apparently not. For now, you can go and sign up for a 14-day free trial on Shopify.

    There were extra days available for starting merchants to try the platform in the burst of the Pandemic last year, but as of now, you can only go with a two-week free Shopify trial.

    Visit Shopify’s Help Center for more accurate information.

    Can I use my domain name with Shopify?

    Of course, you can purchase a domain from Shopify hosting or use your domain.

    Also, Shopify provides a free .myshopify domain name but if you do not like the extension and think it might mess with your brand, it would be a great idea to buy a custom one.

    What is Shopify profit calculator?

    Before developing an effective pricing strategy for your business, you need to differentiate what markups and profit margins are.

    Use Shopify’s very own tool to clear this up and have a plan later for pricing and ways to profit.

    Wrapping up “How much is Shopify”

    Phew, that was quite a long one.

    We think that you got the idea about every Shopify subscription, your Shopify membership options, got a decent understanding of plan review, how to cancel Shopify trial, how to calculate the month-to-month fee and different frequently asked questions.

    Depending on your goals and the way you want to walk as a merchant would decide which Shopify trial is suitable for you. You can always upgrade when you feel your shop is growing in sales and profits.

    Millions of people trust the Shopify business model as they are constantly improving their brand on the platform and manage to sustain a flow of customers that soon can become die-hard fans.

    According to many studies, repeat customers are the ones who are likely to spend 33% more, and even merchants do point out the fact that more than 50% of their sales are coming from the ones who purchase for the second and third time.

    Having an established brand is not enough for that customer retention, so implementing post-purchase notifications might be the solution to increasing your repeating clients.

    Shopify is a great platform to achieve mesmerizing results in sales and doubling online conversions.

    Make sure you use it with the proper tools, have a strategy on which to execute and success will follow.

    Kiril Kirilov is co-founder at Rush - increase customer satisfaction & drive more sales post-purchase. No more endless email chains asking about the status of your customer’s order.