Ecommerce | Updated May 2, 2022  

Exciting News: Rush Raises €2.5M Seed Funding

Rush raises €2.5m Seed financing round to provide Shopify consumers with superior buying experience

  • Bulgarian ecomtech startup Rush announces its €2.5M Seed round co-led by Eleven Ventures and Launchub Ventures;
  • The round in joined by prominent angels from the industry like Yair Miron (founder of, Adii Pienaar (ex co-founder of WooCommerce), Casey Armstrong (CMO at Shipbob), and the founders of SMSBump and HeyCarson;
  • With more than $10M+ attributed revenue for their clients with an average of 20X ROI, currently over 1200 Shopify stores of all sizes rely on Rush to scale their businesses and retain their customers.

Rush, the shipment tracking software for ecommerce, has raised its Seed investment of €2.5M co-led by Eleven Ventures and Launchub Ventures. The round is also joined by prominent angels with industry expertise such as Yair Miron (founder of and previous investors including Adii Pienaar (ex co-founder of WooCommerce), Casey Armstrong (CMO at Shipbob), and founders of SMSBump and HeyCarson.

With the recent supply chain issues and poor delivery experiences, thousands of ecommerce merchants are losing billions of dollars in post-purchase revenue. At the same time 94% of consumers blame retailers for poor delivery and 74% of consumers believe that delivery is the “most important factor” in the overall shopping experience.

The Rush platform allows Shopify-based store owners to gain visibility into their shipments, made through more than 600+ carriers, and keep their customers fully engaged with proactive delivery notifications that boost customer retention rates on autopilot.

In addition to customer retention, order tracking is an underutilized channel for sellers to promote better upsells and cross-sells to their current customers base. Rush’s tools enable merchants to create their own customizable branded tracking page that is visited at least 3 times per order. 

In 2022, Rush has plans to increase its development and support teams and  expand its network with best-in-class agencies, technology platforms & warehouse solutions. 

The roadmap is filled with exciting updates which would further empower Shopify merchants with an untapped post-purchase revenue channel that can easily add 5-10% more to their bottom line.

Some of the upcoming features include one-click upsells & down-sells, SMS integrations, full control on the “Thank you!” and tracking pages, estimated time of arrival and seamless Paypal integration to name a few. 

Stanislav Sirakov, General Partner at LAUNCHub Ventures, explained the reasoning behind the investment, “Over the last two years we have constantly observed three repeating trends in e-commerce: every store needs to provide an Amazon-like experience; Shopify has built an incredible eco-system of merchants and developers; post-purchase communication is as crucial as customer acquisition strategy. Rush combines all three, allowing their customers to turn shipment tracking pages into marketing and upselling opportunities.”
Vassil Terziev, Partner at Eleven said, “We are very excited to welcome Rush to the Eleven Ventures family! Stanislav and Kiril bring a wealth of e-commerce experience and we’re looking forward to be a valuable partner in their journey to help merchants improve customer satisfaction and drive up retention. Judging by the rave reviews of their customers, they seem to be on the right track.”

For more news and updates, follow Rush on Twitter (@tryrushapp) or LinkedIn (tryrushapp).

** Thanks to our pre-seed investors who backed Rush in first place: