Roma Designer Makes 95x ROI and Adds Additional $74,721.03 Revenue
Using Just 4 Smart-Triggered Shipping Flows and a Custom Branded Tracking Page
increase in delivery date accuracy
additional revenue generated
reduction in WISMO tickets
BONUS: 14 Vital Email flows to increase your revenue by 27% overnight
The sea of marketing tips is endless in 2022.
Agency and B2B company owners are screaming every day on Twitter, trying to grab your attention by the throat
But who wants to spend more time on discovery calls and negotiating with people promising you the world?
Ain't nobody got time for that.
If you focus on simple tweaks daily you'll move the needle forward in your Shopify store.
I'm talking about a 5 figure needle here.
Who is Roma Designer Jewelry?
Roma Designer Jewelry provides premium-quality jewelry at a fraction of the cost.
It was founded with the intention of providing beautiful pieces of jewelry within reach of the masses, not just the privileged few.
The truth is, traditional jewelry brands have a standard markup of 10-20 times their cost in order to compensate for layers of middlemen, pricey retail and distribution locations, massive advertising budgets, and bloated branding costs.
At Roma, the middleman is cut out and they sell directly to customers— passing on the savings to them
And Roma Designer Jewelry believes in making daily simple adjustments to further its growth
How Roma Designer Jewelry put their email marketing on steroids
One year ago, this eCom biz implemented 4 simple educational email flows, that have now netted them an additional $45,343 in revenue in the past 8months, free of ad cost.
And it doesn't stop with the revenue from the Klaviyo account.
They generated $29,378.92 more from the tracking page they directed the traffic to.
The 4 vital email flows to blame for this result
Here's why these flows are an inseparable part of Roma Designer Jewelry's marketing strategy.
As many people like to proclaim, email marketing is "dead in the water"
And true, after iOS 14.5 open rates are down the drain, and tracking customer behavior is 10 times harder.
That's why our strategy and tactics, especially in eComm email marketing need a breath of fresh air.
So in a sense, it's true - bad email marketing is dead
Customers are growing weary of the same old welcome, abandon cart, browse abandonment, and 10% off coupon emails.
Thus the need to introduce new reasons to email your customers.
They want value in their inbox, not SPAM.
This is when the delivery notification emails come to life.
They are purely informational and the aim is to give the customer peace of mind about their order.
Once they feel safe with you as a merchant, they decide to spend their extra hard-earned cash.
Getting a 40x+ ROI from your own email marketing
To replicate Roma Designer Jewelry's success, you need 4 key elements:
1. A store built on Shopify - The app needed to provide the smart triggers for the emails is exclusive to Shopify
2. A subscription with Klaviyo, Omnisend, or Mailchimp - To send the emails you need a reliable email service provider that integrates with Rush.app
3. An email list with buyers - If you have a small list of buyer emails, you simply won't possess the needed volume of customers to educate with your emails
4. Rush.app installed to get the smart triggered delivery notifications
Option #1 to replicate Roma Designer Jewelry's success
1. Grab Rush.app for a 30 day free trial from the Shopify app store
2. Follow the instructions laid out here to connect your Shopify store with Klaviyo
3. Set up the email flows in Klaviyo by using a Rush trigger
Option #2 to replicate Roma Designer Jewelry's success [Done-For-You service]
1. Grab Rush for a 30 day free trial from the Shopify app store
2. Connect with Rush's support team inside the app and ask for their in-house marketers
3. Fill out this 1-minute form.
4. Wait for 24-72 hours and the flows will be up in your Klaviyo account, waiting for your approval
With these simple to set up emails Roma Designer Jewelry has made an additional $74,721 in revenue in the span of less than 8 months.
Now that's more than the salary of a full-time marketer.
The best part?
The flows were set up and they haven't been touched ever since.
These 5 figures have all come on autopilot. Like a salesperson that never sleeps.
To get access to the Rush technology and needed smart delivery notifications to have these emails in your store, simply claim your 30-day FREE Rush trial here.
Key Takeaway: Use smart triggered delivery notification emails on your ecommerce store to nurture your relationship with your customers. They’re very effective for communicating potential order delays, and allow you to build a relationship with your customers to increase your chances of making a sale. Thus putting you one step closer to building a lasting brand
Have cycled with a few of these tracking apps, and then I was recommended RUSH and they are truly awesome. Really best app out there and their customer service is BEYOND. Definite download. Also, great price. Thank you to Slav and team!!!