The Anfield Shop’s Story: How Rush’s Solutions Helped Them Grow Their ROI by 40x in Just a Month

About Anfield Shop

For any sports fans living abroad from their home team, finding gear and merchandise can be an impossible task. No strangers to this struggle, Anfield Shop Founders Josh and Alisha found themselves unable to find Official Liverpool gear in the Seattle area or North America. Eager to bridge the gap between dedicated fans and access to Official LFC merchandise, Josh and Alisha launched the Anfield Shop in 2010, with merely a dozen products in stock.

Alisha and the team have always made it their purpose-driven mission to maintain small business values. Each customer is treated like family and each garment is created using state-of-the-art direct-to-garment printing equipment to ensure that production is carbon neutral and eco-friendly, unlike major merchandise competitors.

Industry: Football Merchandise

Location: United States

Platform: Shopify Plus



revenue generated from tracking page


revenue generated from Klaviyo shipping flows


return on investment

The Goal:

Customer inquiry tickets about order status were flooding Anfield Shop, and the shop was unable to keep up with the support requests. In addition, their marketing efforts weren't as effective as they could be, so they weren't seeing the revenue growth they wanted.

What Rush Did To Help:

In order to help Anfield Shop with their challenges, Rush implemented the following solutions:

Personalized Tracking Page

Using an automated order tracking and follow-up system on their process, Anfield Shop reduced the number of customer inquiry tickets substantially. Anfield Shop also improved its marketing efforts by upselling, cross-selling, and recommending products based on its customers' purchase history. It resulted in them earning an additional $1,585.28.

Different Email Flows With Klaviyo

Another way Rush helped increase revenue for Anfield Shop was by establishing different email flow configurations with Klaviyo. This resulted in more triggered messages and personalized content, which in turn led to more sales. The bottom line? A $3,562 increase in sales.

The Results:

Since working with Rush, Anfield Shop has increased its ROI by 40x in just one month. By leveraging the solutions that Rush put in place, Anfield Shop was able to take their business to the next level and continue providing top-notch customer service and product experience.

Have cycled with a few of these tracking apps, and then I was recommended RUSH and they are truly awesome. Really best app out there and their customer service is BEYOND. Definite download. Also, great price. Thank you to Slav and team!!!