Ecommerce | Updated November 15, 2023  

How to Change Shopify Store Name? (Step-by-Step Guide)

Your store name is your business's identity that should be catchy, representative of your values, yet stick to the audience's mind. If you have made any mistakes in your store's name, i.e., it could be a spelling mistake or a similar name as of any other brand, you can easily change it from your Shopify store setting. 

Here is how to change the Shopify store name.

Easiest Way to Change Shopify Store Name

QUICK ANSWER: The easiest way to change the Shopify store name is by accessing the 'setting' option. Get into the 'Store Details' and edit the 'store name.' Once done, click on the Save button. 

Your store name shows the basic idea of what your business is about. This makes it easier for search engines and browsers to rank your store/shop on relevant searches. 

A business name that reflects the basic idea and value with a relevant name is more likely to get a higher click-through rate (CTR) than those with irrelevant naming formulas. For example, if someone is searching for jewelry, they expect relevant words in the business name. 

In this case, if you compare two names, for example

  1. LavishStyles

  2. LWjewels&Gold

The second one is more likely to get page views than the first one. 

Why? Because it is clear that the business is about jewelry. 


Step 1. Access Settings

Log in to your Shopify seller account and click on the 'Settings' option.

Step 2. Edit & Save Store Name

Under the 'Store Details' option, head to the 'Basic Information' block and click the 'Edit' button. 

Now rename your store and change the existing name to what you like. Once done, click the 'Save' button.

What To Do If Your Shopify Store Name Already Exists?

If your Shopify store name already exists, it can be because someone has used the same name in the past. Maybe the store was operational for some time, and Shopify must have preserved that name. So, here is what you can do. 

  1. Use a variation to that name, i.e., if your desired name is NovelClothing, which already exists, you can try NovelClothing1, N-Clothing, or any other variation you would like. 
  2. Register a domain name with Shopify or a third party and direct it towards your Shopify store because your domain name is what your customers will see.

How To Change Shopify Store Domain Name?

Unfortunately, you do not have multiple options if you want to change your Shopify domain name. Shopify doesn't allow you to change any of your subdomains.

However, you can use a custom domain as the primary domain while setting up your store.

For example, if you want to change your primary domain generated by Shopify, which would be, to a domain you want, for example,, you can purchase this domain from a third-party or Shopify and set it as a primary domain.

The main thing is to show cohesiveness using the same domain and store name. But it is not mandatory and doesn't affect SEO.

Another possible way is to use redirect domains. You can redirect your desired domain to the primary domain, which could be or any custom domain you use.

This way, the end-user will see the redirected domain or the domain you want to show them on a page you already have with a domain name that you can't change.

How To Check Shopify Store Domain?

To check your Shopify store domains, log in to your seller account > settings > Domains.

Here you will see details of your Shopify store domains. The primary domain is the one visible to your customers. You can purchase a custom domain and set it as the primary domain.

The second is Shopify-managed domain that never expires and only belongs to your Shopify store, like a bank account registered in your name.

How To Add A Domain Name To Shopify?

If you want to add a domain name to your Shopify account, click on the Settings > Domain > Connect existing domain. Here you need to enter your domain and click on the Next button. Here you will have to verify your domain's connection with your Shopify store.

Once done, the domain will be officially added to your Shopify account.

Here are the steps for buying and adding a Shopify domain.

Step 1. Login to your account and head over to Domains under Online Store.

Step 2. Click on 'Buy a new domain.'

Step 3. Enter your domain name to search for its availability.

Step 4. Select any of the desired domains and purchase them.
Make sure you have inserted the correct details and pay close attention to the renewal detail.  

Once done, your domain will start functioning within 48 hours and automatically be configured to the Shopify website displayed to customers. 


However, if you already have a domain purchased from a third-party domain registrar, you can add it with the 'connect existing domain' option. Here you need to enter the domain details and save changes.

Now head over to your domain's DNS settings and point it to Shopify's servers and update the CNAME record to point to Set the TTL (time-to-live) to 'Now' or a similar option.  

Once done, wait for 42 - 72 hours as these changes will take time to update throughout the internet, depending on your domain registrar.

How To Change Shopify Store Subdomain?

Subdomains are the subset of your root domain that you can create for specific pages offering specific purposes.

Shopify store owners can add up to 20 subdomains or domains in their stores. If you are using the Shopify Plus plan, you can add 1000 subdomains or domains.

However, each subdomain works for a separate page that serves a different purpose. If you intend to change or delete a subdomain, you need to consider that the page it presents will not be accessible to your customers as before.

If for any reason, you want to change a subdomain, you would have two options.

  1. Create a new subdomain, free if you have a Shopify-managed domain, and redirect it to the page you want to keep. This way, you won't lose any of your customers, but whenever they visit the old page, they will be redirected to the new domain. 
  2. Delete the existing domain, and that's it.

Follow these steps to delete a subdomain from your Shopify account: go to Settings > Domains > click on the subdomain you want to delete > click 'Delete subdomain' and save changes.

Please note that you can not restore your deleted subdomain from your Shopify account. So, if you want to access it back for any reason, you won't be able to.  

How To Change The Store Owner's Name On Shopify?

In Shopify, you can not change the store name. However, you can transfer the ownership to a new person. 

For this, log in to your Shopify account and click on Settings > Users and permissions > Transfer ownership. Here you can add details of the new member you want to make your store owner.

By doing this, you will lose unrestricted access to your Shopify account. Moreover, the new store owner will be able to

  • Change your access permissions or remove you.
  • View and edit credit card and payment details.
  • Pause, change, or close the store.

Does Changing the Shopify Store Name and The URL Structure Affect SEO?

Yes, changing your store or merchant name and URL structure on Shopify can affect your overall SEO and search rankings.

When considering the idea of changing any of these, you should expect a significant drop in your search rankings, overall store traffic, and ultimately – sales.

Though the drop in traffic is inevitable, it is best to consider SEO best practices when you need to make a change. A better option could be consulting with an SEO expert.

However, many Shopify sellers couldn't afford that. In such cases, you can do an SEO audit, create a detailed report, and make a better plan of how you are raring to re-optimize and minimize the effects.

Once done, you can improve your search visibility and attract more traffic.



If you are the store owner, you can change Shopify store name, store domain name, and subdomain in the settings menu. But if you have transferred the store ownership to someone else, you shall no longer have unrestricted access.

Moreover, the new owner would have control over everything.

Changing your Shopify merchant name is not that hard. You can easily change it within a few clicks. The same is for the domain name and primary URL.

However, its impact on the store's search visibility and overall traffic is inevitable. But given the situation, you can always devise a strategy to solve the problem and make changes accordingly.

It's also smart to use tools like shipping reports and analytics that show how the shop is doing online. These tools can tell if changes to the shop's search rankings are affecting how many people come to visit or buy something. Understanding this can help the shop owner figure out what to do to bring more people to the shop.

If you are just getting started on Shopify and want to win customers with a top-notch customer experience, try