Shopify Basics | Updated August 30, 2023  

We Looked at 52 Shopify Jewelry Stores. Here are the Best of the Bunch

More than 1.75+ million merchants sell on Shopify. That’s a crowded marketplace right there. To cut through the noise, you must be different. But that’s easier said and done.

We dispatched a team to unlock the puzzle. The team probed 52 Shopify jewelry stores. Out of the bunch, 11 stores stood out.

This post analyzes what these stores are doing differently.

So, if you’ve ever wanted to build a successful Shopify jewelry store, you’ll love reading this piece.

It highlights the fundamentals that make a Shopify store successful including:

  • The benefits of focusing on one niche.
  • How to choose a good theme for your store.
  • How to leverage social media to draw customers.
  • How to run a well-thought-out PPC campaign.
  • How to optimize your store using Search Engine Optimization (SEO).

You’ll also learn how the 11 Shopify stores have implemented these strategies. That way, you can build your store from a point of information.

To quote Abraham Lincoln, “If I had eight hours to chop down a tree, I’d spend the first six of them sharpening my axe.”

Let’s get cracking.

What Makes a Shopify Jewelry Store Successful?  

You must get the basics right to build a thriving Shopify jewelry store. You’ll want to put in place strategies to help you score small wins from the get-go.

Below are some tactics to help move the needle:

Focus on One Niche

You’ll need to develop a unique selling point (USP) to stand out. Sell niched products. Focus on one jewelry type.

Here are some unique jewelry ideas you can try.

  • Handmade trinkets.
  • Themed jewelry.
  • Environmentally friendly jewelry.
  • Selling one jewelry type only. For instance, necklaces.
  • Jewelry made using recycled material.

You have a higher success chance if you carve your own, unique niche. The more niched down you are, the better.

Pick a Good Theme for Your Store

Your Shopify theme matters. So, you want to choose an eye-catching theme. It doesn’t have to be something super-colorful.

You want a theme that offers a clean look. One that allows a great user experience.

A good Shopify theme helps attract, engage and convert customers.

Below are some tips to help you choose a good Shopify theme:

  • Pick a theme that supports the customization of essential elements.
  • Focus on themes on the Shopify theme store.
  • Pick a theme with all the features you want. You’re better off with a flexible theme with advanced functionality.
  • You must attract and keep customers in your store to get a piece of the action. Pick a theme with color palettes matching your brand.
  • Choose a lightweight, mobile-friendly theme.
  • Pick a theme optimized for checkout.

Harness the Power of Social Media

Prospects continue engaging in other ways after following your store on social media. Nine-one percent check out your brand. Eighty-nine percent will buy. Eighty-five percent will recommend your brand to a friend.

Below are some tips to optimize your jewelry store for social media:

  • Know where your prospects are. For instance, 58% of people aged 18 to 27 are on Facebook. Most Instagrammers fall between 25 to 34 years. Hang out on social media platforms where your customers are.
  • Post helpful content on social media.
  • Display your jewelry to increase social engagement.
  • Offer Attractive Perks and Fair Prices
  • People love freebies. It has to do with zero price effect. So, offer free shipping to draw customers. Also, sell your jewelry at a reasonable price. At worst, match your competitor’s pricing.
  • “Free” shipping and low prices don’t mean cutting your profit. You can use the following strategies to break even:
  • Increase your jewelry’s price and cut down the shipping cost.
  • Offer free shipping for bulk orders.

The idea is to give prospects a reason to buy from your store. You can analyze your competitors to see what they’re doing.

Implement a Solid SEO Campaign

A well-optimized Shopify jewelry store is a must. SEO helps rank your store higher in search engines. It also helps increase your store’s visibility and drive traffic.
SEO focuses on optimizing your store. This makes it easier to generate leads and conversions.

Still, an SEO campaign for an online store is a little different. It’s more than keyword research, creating content, and link-building.

You must understand how search engines work and what they rank.

That means abiding by Google’s guidelines and analyzing buyer intent. It also implies implementing your SEO campaign strategically.

Below are some SEO best practices for an online store:

  • Determine the keyword intent.
  • Optimize your product pages to improve ranking.
  • Ensure your site provides a good user experience.
  • Use a simple URL structure. This makes it easier to share products on social media and other platforms.
  • Use long tail keywords. They’re valuable for generating traffic.
  • Use schema markups. These help users and Google understand your content.
  • Avoid duplicate pages.

Run a Good PPC Campaign

Pay-per-click (PPC) ads are an effective way to drive growth for your new jewelry store.

A well-targeted PPC campaign:

  • Raises your store’s profile.
  • Attracts the right people to your store,
  • Enables you to discover new keywords.
  • Leads to more conversions.
  • Reduces your cost of conversion.

Let’s talk about the last point for a minute. Your PPC campaign must be profitable to make business sense. You’ll, therefore, want to lower your cost per action (CPA).

Below are strategies to keep your CPA in check.

  • Halt low-performing campaigns
  • Reduce keyword bids
  • Halt low-performing keywords
  • Add negative keywords
  • Replace broad match keywords
  • Adjust local targeting

As a rule of thumb, start your campaign small. Also, run A/B tests to determine which campaign works best. Then, build on what’s working.

Remember to measure the success of your PPC campaign. Some metrics to keep an eye on include:

  • Impressions
  • Click-through-rates
  • Conversion rates
  • Social interactions

11  Successful Shopify Jewelry Stores Today

“Develop a passion for learning. If you do, you will never cease to grow.” — Anthony J. D’Angelo.

The surest way to build a flourishing Shopify jewelry store is to learn from the best. The 11 jewelry stores below have perfected the art of e-commerce success.

What makes them exceptional? Let’s find out:

1. CRAFTD London

CRAFTD London sells jewelry "Craftd" to last. This UK-based jewelry rides on its USP for success.

CRAFTD skips what they call unnecessary markups plaguing the industry. The store focuses on selling quality jewelry without bending the customer's budget.

Remember when we talked about selling niche products?

CRAFTD sells men's jewelry. You can get chains, pendants, rings, bracelets, and earrings. That way, the store can provide greater customer satisfaction. Niching down is mouth-friendly. It helps CRAFTD grow through referrals.

We love this store's design. The layout is clean and seamless. You don't have to struggle to find what you want. The logo is on point too. And then there's the clever "shop now" button on the front page. The button ushers you to see what CRAFTD offers right away.

A simple design is timeless for jewelry stores. It strips away the salesy feel.

CRAFTD has 340+K followers on Instagram. It also uses Twitter and TikTok to create brand awareness. On TikTok, for instance, the store boasts 255+K followers and over 700K likes. Social engagement is crucial for putting CRAFTD on the map.

CRAFTD focuses on making the shipping process easy and fast. We like how the store explains its delivery process in detail. Customers want to know when their shipment will arrive. CRAFTD spells that out clearly. 

2. Gwen Delicious

Gwen Delicious is the brainchild of Bonnie Doyle, a stay-at-home mom.

Bonnie started this online store to pursue her passion. She says Gwen Delicious is an "outlet for creativity." A look at the store's jewelry collections says it all.

Gwen Delicious offers jewelry designed by Bonnie. She carves out her niche by adding a personal touch to her products. Most of the jewelry design is inspired by her love of nature. The pieces have an antique, classic feel. Think of it as Bonnie's USP.

Gwen Delicious sells women's jewelry. You'll get necklaces, rings, cufflinks, and earrings.

The store's design is simple. While it isn't vibrant, it allows quick navigation throughout the site. There's a discount opt-in once you land on the store’s homepage. That'll help draw customers and conversions. The site loads fast too.

Gwen Delicious isn't big on social media. It has 2K followers on Facebook. The store has a measly 400 followers on Instagram. It is on Pinterest as well. While these numbers aren't impressive, they're better than none.

Gwen Delicious doesn't offer free shipping. On the flip side, their jewelry is affordable. The store ships quickly. It promises to deliver your order within 1 to 11 days, depending on your location.

Transparency is key when it comes to shipping. Gwen Delicious doesn't disappoint on that front. 

3. King Ice

Bling Bling! Anyone? Check out King Ice!

King Ice is one of the best Jewelry stores for a reason. First, the store focuses on a super-unique niche. It targets rappers and hip-hop fanatics that want to look cool.

The store sells hip-hop jewelry and accessories. It stocks pendants, chains, bracelets, and glitz. You’ll also get watches, sunglasses, money clips, and more.

King Ice is the ideal Shopify store for a rapper who wants to stand out. All the jewelry is in gold or silver plating. The shop has been featured on MTV, thanks to its unique item collection. That’s what niching down can do for your store.

King Ice’s design reflects what the shop is all about. The logo stands out with bold fonts to create emphasis. The featured image is unique. It tells you what the store deals with at a glance. The site’s layout speaks of one thing — luxury.

The theme is minimalist. The homepage is divided into different sections. That way, it’s easier to find merchandise.

King Ice has a solid social media presence. The shop understands where most of its target audience hangs out. It has an impressive 500+K followers on Instagram. The store has a 4.4-star rating on Facebook after 293 reviews. Further, King Ice has 28+K subscribers on YouTube. Not bad.

King Ice has a smart shipping policy. It offers standard, priority, and next-day shipping packages. That way, customers can choose a package that suits their budget.

4. Metal Marvels

Metal Marvels sell jewelry "for the bold who break the mold." Founded by Katie, the shop offers jewelry for people who want to be different. People who'd wear a bracelet engraved "I'm an effing warrior."

Metal Marvels finds its uniqueness by breaking from tradition. Katie says her store is about getting rid of boring mantras. The shop focuses on celebrating feminism. It brings in a fresh, daring approach to what jewelry should be.

Metal Marvels sells all-female jewelry. It also stocks apparel, accessories, activism merchandise, and more.

Most of the pieces on Metal Marvels sport rebellious statements. The store's customized jewelry breaks the stereotype that women should be soft. Every piece has a unique, bold twist to it. Plus, the pieces are affordable.

Metal Marvel's website design is as bold as the jewelry it sells. Like every Shopify store we’ve reviewed, the layout is simple and concise. You can locate what you want in a few seconds.

The terms used in the shop are hilarious too. The disclaimer page, for instance, reads "legal shit."

Metal Marvels has 91K followers on Instagram. And by the look of things, people love interacting with the brand Stories. Up to 15k fanatics follow the brand on TikTok. It is also on Facebook and Pinterest.

Metal Marvels offers free shipping for orders over $60 within the US. It ships for free to international clients whose order is over $800.

Bold is beautiful. Ask Katies, Metal Marvels' founder.

5. Missoma

Missoma was the first-ever demi-fine jewelry brand. It is now one of the most visited Shopify jewelry stores.

Missoma is one of the few jewelry stores that juggle multiple niches. It also sells home accessories and gifts. The shop leverages creativity and collaboration to spur growth. It has, for instance, collaborated with Harris Reed to create gemstone rings.

Missoma’s web design is chic and contemporary. The shop looks like a magazine from a distance. We love the easy-to-navigate interface. You can even shop for necklaces by length.

Missoma has a massive following on social media. The store boasts 500+ K followers on Instagram. The brand is interactive on the platform, posting content daily. It has 2K TikTok followers and 1.5K YouTube subscribers.

Missoma is also on Facebook and Pinterest.

This Shopify store has an attractive shipping policy. First, you get a 10% discount on your first order. You can also pay in installments through Missoma’s collaboration with Klarna.

Your store charges different shipping fees depending on the destination. Shipping fees may vary based on the shipping time frame. The longer the time frame, the more the fees.

Still, Missoma offers free UK shipping.

6. Paolo Costagli

If you’re hoping to take your jewelry-making hustle online, you need to check out Paolo Costagli. The store is named after Costagli, a renowned Italian jewelry designer.

The store focuses on hand-made jewelry. Every piece is carefully crafted, embodying Costagli’s expertise.

The website has the simplest of designs. The layout is classy, well-thought-out, and modest. The site evokes sophistication and exclusivity.

We love the detailed product descriptions. The store provides all the info a customer would need to make them hit the “buy now” button.

When you land on the site, you’re used to a form requesting your email. Paolo Costagli uses this strategy to build an email list. The makers of this store understand the power of email marketing.

At the time of writing this, Paolo Costagli had 41K Instagram followers. The store uses high-quality images depicting its high-end jewelry.

Paolo Costagli products sell at a premium price. All purchases come with free shipping. The store allows returns for all of its items.


QALO deserves mention among the best Shopify jewelry stores. The store ticks all the boxes of a successful online jewelry store.

Let’s start with what it sells. QALO stocks all things silicone. You can buy silicone rings designed for active people. The store boasts a list of high-riding clients. Top on the list includes Stephen Curry and LeBron James.

And then there’s website design. QALO has a one-of-a-kind web design to draw customers. The homepage features large, vibrant images of their rings. The logo is uncluttered and stylish. The custom fonts bring in an “active” feel to the site.

QALO has cemented its presence on social media. The store is predominantly on Instagram, where it has 220K followers. It posts reels and stories to engage customers.

QALO offers free shipping for all orders worth $40 and above.

One more thing, QALO has been featured on BuzzFeed and Forbes.

8. Rebel Nell

Rebel Nell is different.

This Shopify jewelry store uses its profits to promote women’s mental well-being. It also allocates its proceeds to financial training and career education. The store hopes to nurture a society that enables women to become self-sufficient.

That’s in line with Rebel Nell’s slogan “with each purchase, you help a woman in need.”

What else makes Rebel Nell a Shopify store worth your attention?

The shop sells jewelry made from repurposed material. Rebel Nell designers use scraps of Detroit graffiti. The result is wearable pieces you can’t find anywhere else. All products sold in the store are different. That’s unique.

Rebel Nell’s website design is modern, with compelling images. It showcases the store’s jewelry in a neat format. When building an online jewelry store, you want a design that improves conversion. This website focuses on white space and simple menu bars.

It has simple product categories too. That way, it’s easy for a customer to complete a sale.

Rebel Nell is doing reasonably well on social media. It has 14K subscribers on Instagram. Further, the store has a 5-star rating on Facebook after 22 reviews. It is also on Pinterest.

Regarding shipping, Rebel Nell ships for free for orders worth $100 and above. You also get 15% off your next purchase.


SHASHI is a top Shopify jewelry store that also sells other niche products.

Everything about this shop screams simplicity. How has it managed to rise to the top?

SHASHI doesn’t follow the niched product strategy. It sells lots of things, from bracelets to necklaces. A close look at the shop reveals its secret source. Most of SHASHI’s products have a rose gold rainbow color scheme.

The store’s metal jewelry is rose gold, while the bracelets pop in colors.

Like all top jewelry stores, SHASHI has an organized website layout. The simple design helps build trust. Yes. Presentation is directly related to the trust viewers have in your site. We love the copious amounts of copious white.

SHASHI’s design allows visitors to focus on one thing at a time.

The store has 63K followers on Instagram. It uses the platform to display jewelry, primarily earrings, and necklaces.

SHASHI offers free shipping for orders above $75. Think of it as a strategy to encourage shoppers to buy bigger orders. The store also offers a 15% discount on your first order. 

10. Vivien Frank

Vivien Frank is the brainchild of Simona, a Zurich-based mom. Simona is a jewelry-making enthusiast and hobbyist. She’s grown Vivien Frank into an internationally recognized brand over the years. She’s even been featured in popular magazines, including Glamour, and Vogue UK.

Vivien Frank’s USP is the infusion of Urban Bohemian Glam in its jewelry. The shop sells layered necklaces and bracelets. Its pieces come with an edgy twist fused with diamonds and sterling silver. You can also find wood and gold-plated stacking bracelets.

All of Vivien Frank’s jewelry is hand-made. They feature high-quality materials and Swiss artistry.

Vivien Frank has an immaculate website. The site’s design makes a great first impression. Why is a good impression essential? …because you have a few minutes to impress your visitors. A complex design impacts a website design within 17 milliseconds of a visit.

Simona understands this. That’s why she’s used engaging graphics and bold fonts to drive the point home.

Vivien Frank's social footprint is good enough. The brand has 8K followers on Instagram. About 2K people follow the store on Facebook. The shop is also on Twitter and Pinterest.

Vivien Frank offers free shipping for orders over $150. It also allows returns within 14 days of delivery. The customer is responsible for return shipping.

11. Roma Designer Jewelry

Roma Designer Jewelry is the last on our list of the best Shopify jewelry stores.

David and Becky Callister founded the store. The duo's interest in fashion and precious metal inspired them to start Roma Designer Jewelry.

This store's standout USP is its quest to deliver better jewelry design, craftsmanship, and quality. The shop believes in premium quality jewelry. Unlike most stores, Roma Designer Jewelry sells its pieces at a fraction of the price.

How does the store manage to keep its jewelry prices low? …because it does something traditional jewelry stores don't do. Roma Designer Jewelry doesn't charge a markup on their pieces. It sells jewelry directly to customers. No middlemen.

Is Roma Designer Jewelry's pricing strategy successful? Yes. The brand has sold over 1 million pieces of data.

The shop stocks necklaces, bracelets, anklets, earrings, gift sets, and more.

Roma Designer Jewelry's website design is beautiful. The laidback design increases the site's likeability. As a result, prospects can stay longer, read more and even buy more. The site's straightforward design puts more focus on content. We love how the design highlights the subscription box at the footer.

Roma Designer Jewelry has a sizable 62K Instagram following. It posts content every week. That way, followers have something to look forward to regularly.
Roma Designer Jewelry offers free shipping and returns for orders over $50.

Tracking orders is a crucial part of building a successful Shopify jewelry store. Roma Designer Jewelry uses a to allow customers to track their orders live.

Real-time order tracking with Rush helps the store increase sales and customer retention. Did we mention that Roma Designer Jewelry has sold over 1 million pieces? Now you know why.

Frequently Asked Questions

Is Shopify good for the jewelry business?

Yes. Shopify is a good e-commerce platform for a jewelry business.

Shopify offers an intuitive dashboard, enabling you to set up your store without coding. Plus, it features high-quality reporting and simple customizations.

In addition, Shopify offers trusted integrations, low-cost plans, and simple integrations. Other helpful functions include a store locator and shopping tools.

Still, you need to ensure that your online store is easy to navigate. Also, secure your site to keep your customer’s info safe.

Can I sell used jewelry on Shopify?

Yes. You can sell second-hand jewelry on Shopify. You can leverage Shopify’s eCommerce tools to set up your jewelry store in minutes. You can also use the platform to sell your jewelry offline. This is achieved through trade shows, pop-up shops, and other events.

Shopify provides the tools you need to run a successful jewelry store. These include SEO tools, inventory management, and powerful e-commerce functionality.

If you’re looking to sell jewelry on Shopify, remember the following two things:

  • Learn how Shopify works
  • Read Shopify’s terms and conditions carefully. You want to ensure you’re not going against the platform’s restrictions.

Can I sell used jewelry on Shopify?

There are many online stores selling jewelry.

When shopping for jewelry online, stick to the following best practices.

  • Conduct enough research. Compare several stores. Go through the portfolio to ensure the store stocks what you want.
  • Measure your size before shopping. You don’t want to spend money on jewelry that doesn’t fit you.
  • Read the store’s return policy. You want to know what happens if you’re unhappy with the jewelry. Read the return policy as well.
  • Check hallmarks and certifications. You want to ensure you’re buying authentic pieces.
  • Determine why you’re buying the jewelry. Does the jewelry match your outfit, for instance?
  • Check the price. You want to buy from a store that sells jewelry at a reasonable price.

That said, Roma Designer Jewelry is one of the best places to buy jewelry stores online.

Can I sell handmade jewelry on Shopify?

Yes, you can sell hand-made jewelry on Shopify.

The platform is excellent for second-hand jewelry because there are no marketplace fees. Besides, you can own your customer list. That way, you have more control over your business.

Below are tips to help you sell second items on Shopify:

  • Determine your style. What makes your products unique?
  • Start small. Release a few pieces and analyze how the market receives them.
  • Focus on high-quality materials.
  • Promote your business via email, social media, and content marketing.
  • Create a welcoming online store. Make a good first impression.
  • Connect with a community of other business owners.
  • Grow your online store.

The Bottom Line?

Launching a Shopify jewelry store is just the beginning. As jewelry e-commerce stores rise in prominence, scaling, diversifying, and retaining customers become crucial challenges. Success demands adaptability and continuous effort.

Look at those 11 Shopify stores we mentioned. They're not just surviving; they're thriving. They aren't merely operating; they're leading the jewelry e-commerce industry. Learn from their strategies to fuel your growth.

Keep these key points in mind:

  • Work on your USP
  • Highlight your unique selling points
  • Maximize social media engagement
  • Opt for strategic shipping options

Though Shopify is competitive, the success of these 11 stores proves potential. 

Cheers to your success!