Pricing tables are an effective way of displaying your products with the cost you want to charge. It gives customers a clear view of what they are buying and how much it will cost them.
In some businesses, an effective pricing strategy gives you a competitive advantage. It helps you stay one step ahead of your competitors — hence, it helps you improve sales.
This post will help you understand how to add a pricing table in the Shopify store.
What are Pricing Tables on Shopify Stores?
A pricing table represents what you are offering at what cost. It helps you display the product features with different limits and their effect on the total cost.
It includes all the product details, features, limitations on features, and the exact cost. This information is displayed in an easy-to-understand bite-sized format that helps customers in decision-making.
Several businesses use pricing tables to display their different package solutions. It helps improve sales by providing a perfect solution designed for a specific target audience, i.e., individuals, teams, organizations, and enterprises.
Why Should Sellers Use Pricing Tables?
Including a pricing table on your Shopify store gives you multiple advantages. It gives you a specific area to describe why customers should buy from you and define your unique offering.
Here are some reasons you should use pricing tables in your Shopify store.
- Improves SEO: Pricing tables give you a dedicated spot to target product-relevant keywords. These keywords help improve your visibility on organic searches. Better search traction helps you increase sales.
- User-friendly Site: Describing your product offer package in an easy-to-read format lets you display all the important information a customer looks for. By making it easy to find important information, you make your site user-friendly.
- Increase Customer Satisfaction: A clear and concise display of important information helps you avoid customer frustration, wrong buying decisions, and refunds. It ultimately increases customer satisfaction.
- Easy Sales and Revenue Tracking: Pricing tables help you analyze what package is being sold, which one is more popular among your target audience, and which one might need an adjustment. It gives you a better understanding of sales and helps improve revenue tracking.
Adding a pricing table on shopify stores comes with several advantages a seller won’t like to miss. Here is how to add pricing tables on Shopify stores.
Prerequisites of Adding a Pricing Table on the Shopify Store
Before getting into the steps of adding a pricing table, you have to decide a couple of things. Here are some important prerequisites for adding a pricing table.
Select the Type
There are two types of pricing tables:
Static tables are still and do not change. They have preset information about features, cost, and package names. However, dynamic tables are different. Information in a dynamic table can be updated based on some pre-set variables.
For example, some pricing tables come with a feature where you can select product quantity. Based on the quantity you select, the pricing will differ.
Select Theme
The pricing table is an important part of your website. Like any other page, it should display your brand colors and follow the product theme. There are several themes available that you can choose from.
Almost all of these themes come with customization features so that you can make the necessary changes.
Decide a Title
Your pricing table needs a title for each package. The title will describe the package, as in, Basic, Advanced, Pro OR Individual, Team, and Enterprise.
You also need to decide the package description and what it includes. It also means that you have to decide how many pricing options you will offer
Decide Pricing Strategy
Pricing strategy is the most important thing you need to think about. Your pricing strategy is what gives you a competitive advantage.
You have to decide what you want to offer and what’s the difference in each plan and make it crystal clear. It requires a conditional logic where you have to consider what your competitors are offering.
For example, if you are offering a basic plan at $4 with a bunch of features and an advanced plan with 2X better features than an individual, plus some additional, you need to make it clear.
Moreover, if you offer three pricing plans, and want higher sales on the best one, mark it as a ‘best deal’ option. This way, it will grab the attention of most of your customers.
How to Add Pricing Tables on Shopify Stores – Step by Step
Search for the App
From your Shopify Admin block, search for pricing table apps.
You will have a list of apps to help you add a pricing table.
You can select any app that you want. But to help you select the best pricing table app in shopify, here are some of my best picks.
POWR Product Pricing Table Pro
POWR product pricing table pro is one of the best pricing table apps in the Shopify app store. This app comes with all you need, i.e., multiple price table needs and easy customization options for layout, elements, colors, and fonts.
It also comes with a product bundling option. With this option, you can offer different pricing options. Other exciting features are:
Pricing: Starting at $5.49 per month with a free plan.
Elfsight Product Pricing Table
Elfsight is another great option if you want to present easy-to-understand pricing information for a better product buying decision.
It comes with multiple mobile responsive pricing design templates and perfect ready-to-use columns. You can add a title and caption to each plan, making it clearer who should go for a certain plan.
Pricing: Starting at $5.99 per month with a 7-day free trial.
B2B/Wholesale Solution
This app has great features and lets you add pricing tables, but it is mainly designed for B2B store owners.
It includes features like quantity or amount breaks to offer discounts, configuration for VAT-exempt rules, and TAX display. You can also offer custom pricing based on a specific customer tag.
Other features include:
Pricing: Starting at $25 per month with a free forever plan
Install and Set the Apps
Once you have decided on the app you want to use, hit the Add App button and proceed with the installation.
Customize the Pricing Table
On successful installation, you will be directed to a new window. Here you will find all options you need to customize and adjust settings for the pricing table.
This is where you have to add details as per the pricing strategy. You will be required to add a title, caption, features, price, and any other detail you want.
You can customize the font style, size, background, color theme, or contrast. Some themes allow you to add feature details in graphic styles.
Done & Dusted
Once done with the customization, you can click on the save button and publish the table. You can also decide to preview changes before making it live.
Best Practices to Add a Pricing Table in Shopify
Use Column For Each Tier
Offer different plans suited for different target audiences and use separate columns for each of them. Columns help the audience in comparing different options and determine which one would be the best for them.
Make Difference Clear
Different plans with different prices and features should look different from each other. Mention what makes a plan different from the other one with the help of visuals and graphics.
This information suits best to bullet points or sometimes you can use the check mark feature to show what’s included in a plan.
Keep It Straightforward
The eCommerce business is already complicated. Your brand can be quirky and you can also associate some complicated words with your brand, but the pricing table is not the right place for it.
This is where your customers are going to finalize their decision. So make sure you avoid all sorts of complicated stuff that might hold them backward.
Offer Limited Options
It is great to offer multiple options to prospects to help them in making better buying decisions. But too many options without clear instructions of who should buy never works to the seller's advantage.
It often confuses customers and makes them question which one they should buy. With lots of back and forth, and long calls with support, they’d still be confused about the best deal for them.
However, if you offer limited options with a clear description of who should buy it, you make it easier for prospects to decide the best deal and make payment. It minimizes the load on the support team and helps you improve conversion rate.
Key Points
The pricing table is a crucial component of your Shopify store. It helps prospects make better buying decisions by allowing them to easily navigate through available pricing options without the need to constantly jump back and forth between different product variations.
By incorporating a pricing table into your product page, you can effectively optimize conversions and, as a result, experience a substantial boost in your online store's revenue.
Several apps are available to help you add pricing tables to your store. Among them, a Shopify custom pricing app stands out as a game-changer. If you have a B2C Shopify store, you can use the Elfsight product pricing app. However, for B2B stores, the B2B wholesale solution is a better option with advanced features.
If adding a pricing table to your product page doesn't lead to increased conversions, explore our list of free Shopify themes, which can potentially save you thousands of dollars.
