Uncategorized, Shopify Basics | Updated June 29, 2023  

Shopify Email: A Gateway to Increase Conversions

Email marketing has become the best way to engage with your audience. It lets you keep things personalized and gives you a better chance to connect personally.

How you connect and communicate with your audience in eCommerce determines the overall conversions and sales.

That’s why Shopify, a leading eCommerce solution, has launched its email marketing tool. Now Shopify store owners can leverage email marketing without using any third-party tool or solution.

This post is about the Shopify email tool, how it works and how you can use it.

Let’s get started.

What is Shopify Email?

Shopify email is an email marketing solution designed for Shopify business/store owners.

It is a marketing solution that lets you get the best out of your existing customers. By connecting with your audience through email, you can increase conversions.

Unlike the old third-party solution method, you can use this tool right from the Shopify Admin.

But similar to any other tool, it comes with everything you need — email templates, brand assets, and product content from your store.

You need to install and follow the quick setup guide to get started. Everything else is already prepared to help you move forward.

Why use Shopify Email?

The quick answer is

  • You can run, track, and manage email marketing within Shopify. No need to switch tabs.
  • Use store data to segment the audience.
  • Create better and personalized emails using the audience data from the store.
  • Nurture leads and serve better to existing customers.

Email marketing has become the most personalized mode of communication with your audience.

It lets you segment the audience based on different parameters and factors. You can use these details to create personalized content and make sure your audience reads what they are more suited to.

This kind of personalization has resulted in better results. Businesses are experiencing increased ROI and conversions.

According to Statista, email marketing stood at 7.5 billion USD in 2022, which is set to cross the 10 billion USD threshold in 2023.

Recently Brian Dean, a marketing guru and CEO of Exploding Topics shared that email marketing gives better results than blogs or social media.

He reported that a link that he shared on three channels, email, blog, and social media, got the highest number of clicks via email.

If you are running an eCommerce business with several visitors and customers, you really need to get into email marketing.

It will open up doors for more growth and success.

You can easily add relevant products from your store and set personalized campaigns for each customer segment.

How To Get Started with Shopify Email Marketing Tool?

Getting started with the Shopify email marketing tool is easy and handy.

You need to go to the Shopify Email app page and install the app. But your store needs to meet certain criteria to install and set up Shopify Email.

Requirements for Using Shopify Email

Here are some basic requirements.

  • You need to have a Shopify online store with an installed sales channel
  • Your store should have a paid Shopify subscription plan
  • The store should have a payment provider set up

If you use a Shopify trial plan, you can send emails yourself. The trial plan doesn’t allow you to send emails to subscribers.

Plus, in the DNS settings, you might notice an additional CNAME record. These records are required for the Shopify email.

Shopify Email Pricing

If you have a Shopify paid plan subscription, you will have 10,000 free emails to send at the beginning of every month to use.

The additional cost will be applied based on the following rules if you send additional emails.

  • The number of emails is counted based on the emails sent to a number of different email addresses.
  • Unused email won’t carry over to the following month.
  • Additional emails beyond the free 10,000 emails cost USD 0.001 per additional email. You aren’t billed for the additional emails until the cost reaches USD 0.005.
  • You will be charged for the emails sent only.

Your Sender's Email Address

The sender email address is the email address your customers will see when they receive an email from you.

Your sender email address should tell your business identity. Appropriate branding can elevate the number of open emails you get in Shopify.

If you don’t set this up, your sender email address will be [email protected]. This kind of unfamiliar email address might get flagged — which is not a good thing to help you grow.

The best practice is to use the email address associated with your store’s domain. It supports brand identity.

Some other cases are;

  • If you use a Gmail email address that ends on @gmail.com, it will appear in inboxes as [email protected] via shopifyemail.com.
  • If you use a DMARC-protected email address, it will appear as [email protected], and you will have to specify an email address to receive emails.
  • The email address of the unverified domain will have the via shopifyemail.com suffix

How to Manage Email List Subscribers in Shopify

Managing your email list subscribers and campaigns is easy in Shopify.

You get complete control over it. You can remove any subscriber, segment them into categories, set double opt-in and opt-out, and collect emails from different steps of buyers' journey in your store.

Options to execute these steps are available in the admin section.

Shopify Email Best Practices

Here are some useful tips to help you make the most of the Shopify email marketing tool.

  • Buying an email list might damage your overall reputation. Creating your personalized email list is the best way to move forward.
  • Review your list regularly to identify dead subscribers. It is best to remove them. Otherwise, they might affect your reputation.
  • Creating an audience segment helps you adopt a better personalization approach. Reach subscribers with products they are interested in.

These tips are to help you navigate this new feature in Shopify.

You can try announcements for new product launches, sales, and giveaways if you need clarification about what to include in emails.

Sending a welcome email to new subscribers is a great way to start. Your audience will know what they are about to receive in their inboxes.

Your email should take the audience to your store, even for once. So make sure you are adding a distraction-free CTA at the right place.

Moreover, you can add social media icons with links to your profile. This will let your email subscribers connect beyond email. So you can build even stronger customer relationships.

The email frequency could be anything. You can send emails now and then or once a month. However, a consistent routine of emails will give better results than a random routine.

The look and feel of your email should reflect your brand identity and image. Make sure you use brand color and add the logo to your emails.

Key Takeaway on Shopify Email

If social media is the cocktail party, then email marketing is the meet-up for coffee. The original 1-on-1 channel.

Maximize the potential of your eCommerce store by leveraging your existing assets. Utilize Shopify email marketing to harness your customers' data and increase conversions.

Follow best practices and maintain your brand's reputation. This is the way to make the most of your customer base.

All Shopify premium users can get started with email marketing at no extra cost. Explore Shopify's pre-made templates and launch your email marketing campaign right away. Or dig deeper into the available online resources and find out what works best for you.

Follow best practices. determine the best time to email your audience, and maintain your brand's reputation. This is the way to build lasting relationships with your customers.

For an enhanced post-purchase experience, try Rush. It's the ultimate order-tracking app designed with customer retention in mind. Rush is the only Shopify solution that lets you send automated order-tracking emails. With Rush on your store, you can expect up to an extra 7% increase in revenue.

Try Rush for Free.